SAC Aerospace Museum Membership Campaign
Under the new leadership of astronaut Clayton Anderson, SAC Aerospace Museum wanted to focus on increasing membership enrollment while also highlighting their expanded mission of more prominently featuring space exploration. With their typical members being 60+ males or veterans, they also wanted to draw in a new generation of visitors by messaging more directly towards kids and their parents.
With these goals in mind, I art directed and designed a membership campaign microsite and direct mailer to drive awareness and ensure a fluid enrollment process. To make the campaign a win with kids, and kids-at-heart, this mailer contains punch-out pieces and instructions to build your own 3D rocket. And with a strategic layout, ensured that no important membership information was lost once rocket construction begins.
Microsite
Direct Mailer
Contributions
Microsite:
Designed wireframes and layout for membership microsite.
Worked closely with developer to ensure site was built to design specifications and client requirements.
Direct Mailer:
Strategized layout with consideration to punch-out template to ensure that no important membership information was lost once rocket construction begins.
Designed mailer and worked closely with production manager to manage the success of the final piece.