Vacation Okoboji Brand Activation
Vacation Okoboji was requesting a more polished look for their destination marketing to help draw in a new generation of visitors while still having their loyal regulars feel right at home. To start things off, I worked with their tourism director to plan a 3-day photo and video shoot to refresh and expand Vacation Okoboji’s asset library and highlight key activities and points of interest. I then led all art direction and design for various assets across multiple media types, including their massive annual vacation guide.
Vacation Guide (130+ pages)
Paid Social and Digital Campaign Assets
Organic Social Campaign Assets
Contributions
Photo and Video Shoot:
Worked with the tourism director to plan locations and shot schedule for photo and video shoot.
Directed on-site photo and video shoot to build library for vacation guide and future marketing campaigns.
Photo editing and color correction to ensure consistent look across all visuals.
Vacation Guide:
Worked with client to determine pagination, content organization and available ad space for 130+ page vacation guide.
Layout and design of guide.
Art directed production artist who assisted with guide layout.
Paid Social and Digital Campaign:
Art directed videographer on production of video ad series.
Layout and design for various social and digital ad campaigns.
Organic Social Campaign:
Designed variety of social media templates for Vacation Okoboji to use for their own organic social posts.
Implemented social post templates within client’s Canva account.