OBI Creative Brand Refresh
To support OBI’s rebrand around its newly-defined “outlaw” persona, I strategized and collaborated closely with the executive leadership team to develop a visual and verbal identity that pushed creative boundaries while remaining aligned with the company’s core values.
A key focus of the brand development was ensuring the new visual identity was both eye-catching and flexible enough to scale seamlessly across multiple digital mediums while also standing out among OBI’s competitors.
Website:
Designed wireframes and layout for website.
Worked closely with developer to ensure site was built to design specifications.
Population of website pages (Wordpress platform).
Social Media:
Collaborated with social team to help strategize content calendar.
Designed various post images and templates for organic social posts across Facebook, Instagram Twitter and LinkedIn.
Directed multimedia designer to ensure animated content was strategically and visually on brand.
Internal and External Assets:
Worked closely with leadership team to determine asset needs and usage expectations.
Designed various internal and external materials (capabilities decks, case studies, presentation templates, etc.) with consideration to the need of flexible content.
Illustrated multiple infographics with the goal of turning OBI’s complex processes into minimal, easily understandable visuals.
Icon Set:
Illustrated custom icon set to visually represent numerous products and processes offered by OBI.