Artemis Health Times Square Takeover
The challenge of positioning Artemis Health as the most innovative, easy-to-use, modern HR benefits data solution on the market while also cutting through the clutter in one of the busiest ad spaces in the world was no easy task. I helped strategize with the creative and media teams on how to think big. Literally.
To increase brand and benefit awareness, the team decided to directly target HR executives and other decision-makers at the 2022 Annual Employee Health Care Conference. We utilized five separate digital boards in Times Square to surround the conference area, including The Beast, one of the largest and most visible boards in the area.
Capitalizing on the female Gen-X age demographic of our audience, the popularity of #TBT and a board location on the former MTV Studios, I helped concept and art directed a throwback campaign to highlight the aging technology of competitors and position Artemis Health as an innovator in the space.
:15 Video Board, “I Want My Artemis Health”
:15 Video Board, “Spandex”
In addition to the Times Square takeover, I art directed and designed a variety digital assets for use in a targeted pre- and post-conference campaign. The digital campaign was a huge success and generated 19.25 million impressions; 3.9 million impressions were specifically surrounding the conference.
Digital Assets
Contributions
Time Square Takeover
Concepted and storyboarded video ads.
Art directed multimedia designer in illustration and video production.
Digital Campaign
Designed numerous digital assets for pre- and post-conference campaign.
Assets include landing page, drip campaign emails, social graphics and digital display ads.